Mark Kern aka ‘Grummz’, former executive at gaming giant Blizzard Entertainment, has posted an update about ex-developers involved with South of Midnight, by Compulsion Games and the toxic involvement of Sweet Baby Inc. South of Midnight was going to have a white feminine looking female protagonist, Hazel, that is until Sweet Baby Inc. got involved and changed the character.
Grummz posted on X: “UPDATE: More ex-developers come forth about Sweet Baby Inc. project, South of Midnight, by @CompulsionGames
– The Community Mgr is still protected after saying she hates gamers and has a problem with Asian & White people.
– Main character was race swapped in order to better reflect a tale set in the deep South after MS and SBI involvement.”
Further highlighting the incompetence resulting from ticking DEI check-boxes, Grummz continued: “- The team that created their past celebrated title, “We Happy Few,” is mostly gone, leaving after being disillusioned about changes after the XBOX MS and SBI involvement, studio politics, and more.
– Less than 10% of the original “We Happy Few” team remains.
– Promotion of non qualified staff to lead and management positions resulted in a mess of a project. “No idea how to make a game.”
– The dev team is almost entirely white and based in Montreal, Canada, and many devs felt uncomfortable creating a game in the deep south with so little experience in the area.
– SBI and a POC writer were brought on board to help with a more authentic perspective.
– The gamer hating community manger, @Pikachulita is cited on one of the many incompetent staff promoted or hired into senior positions who does no actual work. A quick glance at the company page she manages, @CompulsionGames, reveal virtually NO info about the game and consist of endless RETWEETS of DEI related matters and promotions about OTHER games and companies.”
Grummz concludes the shocking revelations about Sweet Baby Inc.’s involvement in South of Midnight: “- Devs paint a picture of a passion project by the Creative Director, who grew up in the South, gone awry after MS money. Project in poor state of development, good devs with good intentions being ham-strung by poor hires and promotions not based on merit, and very poor community management. ‘There are many good people there.’”
RELATED: Rabid Sweet Baby Inc. Defenders Cancel Asmongold From Dragon’s Dogma 2 Promotion
The community manager that said “she hates gamers and has a problem with Asian & White people” is a certain Katie, who self descibes in her X bio as “She/Her. Bi/Pan. History Alum. Womanist. DEI Consult.” Which once again shows that the most intolerant people are DEI consultants, as the gaming community found out with the likes of Kim Belair of Sweet Baby Inc. Katie of course took her X account private, like those backed by institutional power always do when they get backlash from gamers.
Let us know in the comments what you think about the Sweet Baby Inc. DEI’d protagonist in South of Midnight.
Well, well, well. Another company determined to save me money. It’s nice that there are so many companies out there that have decided that they do not want my custom.
I hate people so much. If Biden and Putin let the nuclear birds fly, I don’t believe anything of value would be lost.
Flush the turds from the bowl and refill it with clean water.