It’s another sad day for the woke ideologues who have been fervently defending Sweet Baby Inc. after the failed harassment campaign by one of their employees. Kumbrutus, the original victim of said harassment, has just announced that his curator, Sweet Baby Inc. detected, has just passed more than 300,000 followers on Steam. This is quite ironic given that only a couple of days prior, The Verge dropped a hit piece against people supporting the curator group, labeling them as ‘Gamergate 2’ and calling them ‘sadder and smaller’ than the first Gamergate.
It’s important to note that Deadspin, rest in piss, estimated the original Gamergate movement had only 10,000 active supporters ten years ago. Calling what’s happening now ‘smaller’ by comparison is a clear attempt at twisting the narrative that people speaking out against Sweet Baby Inc. and DEI-influencing games aren’t relevant. Even developers like Reflection Entertainment were forced to wipe their Steam Forums clean after it was revealed Sweet Baby is heavily involved in their most recent title, Unkown 9: Awakening.
But it is indeed ‘sadder’ for the opponents of Gamergate and what’s now been called Gamergate 2. Each day reveals just how poorly industry professionals and gaming journalists are handling things. Their attempts to proclaim victimhood while at the same time actively ignoring the actual harassment campaign started by Sweet Baby Inc. employees have only drawn the ire of many. And while they’ve mostly maintained silence on Sweet Baby Inc.’s own complicity, the writer for The Verge’s latest hit piece, Ash Parrish, unfortunately, let the mask slip a bit in private DMs. Admitting that her editors pushed her to ignore the timeline of events in order to paint a fictitious narrative against gamers asserting that they are just racists and bigots deserving of such tactics.
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After Mark Kern posted about The Verge article, lambasting it for its inherent dishonesty and downplaying of recent events, an account called @YourReadThisWr1 replied to him on X stating they’ve interviewed Ash and claimed: “Her editors told her that giving an accurate timeline may make it seem as if their outlet is implying the backlash was to some extent deserved”. They’d soon follow up on this by posting screenshots of their DM’s with Ash who went on to reveal much more.
The conversation begins with Ash reaching out to argue against the idea that omitting key facts from her article was wrong. She brazenly states that what Chris Kindred, the instigator of the harassment campaign against Kumbrutus, did nothing wrong. Arguing instead that the group itself deserved to be taken down for posting ‘terrible sh*t’ and ‘harassment’ while never defining what they constitute as either. This is important given these same individuals accused Kumbrutus of harassment for simply making a list of games he and others did not wish to play.
They then say it’s important to look at the situation ‘holistically’. For anyone unaware, woke proponents and progressives use the term ‘holistically’ when they are about to completely misinform someone to push their agenda. And Ash doesn’t disappoint by immediately downplaying Chris Kindred’s actions and choosing to ignore, either intentionally or out of sheer ignorance, the Sweet Baby employees’ own words calling for people to flag Kumbrutus because “he likes his Steam account so much”.
According to Ash, this part of the story, which was the inciting incident that caused Sweet Baby Inc. Detected to grow from a group of roughly 10,000 people to over 300,000 as of the writing of this article. Ash goes on to argue that it was a non-story and, actually, what really mattered was the backlash to it because it was ‘disproportionate’.
It boggles the mind to consider that gaming journalists, backed by fully funded media outlets, with the full support of the majority of the gaming industry, never acknowledge the disproportionate levels of power they wield in these conversations against normal people simply playing video games. Instead they take a tried and true tactic of the Gamergate days to imply random, low follower, anon-accounts represent the ‘core’ of the group against them.
When the X user pushed back on Ash’s assertions that not including these key details was irrelevant, she responded by stating she had struggled with this decision herself. Ultimately dragging her editors into it by claiming they’d pushed for her not to include this in her article. And justified it by claiming it was alright because ‘Kumbrutus and his ilk’ have a grievance rooted in racism and misogyny. It becomes so much easier to justify amoral behavior by claiming your targets are worse, but if what Ash said held any water, then including Chris Kindred’s actions would not have changed her story one bit.
In fact, Ash already attempted to justify Chris’ actions earlier in the conversation. So why not make any mention of this? Integrity does matter when you’re attempting to tell a story to others, but Ash is very open about misinforming others. Meaning any statement made by her should largely be taken with a grain of salt if not outright ignored. And that goes for the entirety of The Verge who seems happy with these tactics in the name of DEI in games.
Instead Ash lets the mask slip off entirely and reveals the purpose of her piece was never to actually inform her readers on what was happening. After all, if she had done that, some people might have gotten confused and thought Sweet Baby Inc. might have done something wrong. And that’s not the purpose of her article. Her article is about pushing propaganda and spreading hatred towards Kumbrutus and his supporters. After all, they are just racists and bigots to Ash and deserving of whatever hate she can generate against them.
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Based on the posts for these DM screenshots, this last one was saved as possibly the most unhinged part of Ash’s justification, even though it took place earlier in the conversation. Ash literally compared Chris Kindred to a woman who simply walked down the street and gave a ‘nasty expression’ to a man while then claiming Kumbrutus is that man who then raped Chris in retaliation.
It’s beyond unhinged, but by doing this Ash can then justify using her article to spread actual misinformation and attempt to generate hatred towards Kumbrutus. After all, he’s not only a racist and misogynist but also an imaginary rapist!
What’s quite charming about reading this conversation is that at this point, Kumbrutus had already spoken up about the harassment claims, urging people who supported him and the Sweet Baby Inc. Detected curator to NOT engage in any type of harassment. Given that this is the pinned tweet on his profile, it’s hard to imagine Ash or her editors at The Verge missed this in researching the topic.
As Kumbrutus urges people not to harass and instead simply ask questions and spread the message, individuals like Ash justify spreading hatred against him and his supporters.
What are your thoughts on the latest hit piece against Kumbrutus by The Verge as the Sweet Baby Inc. drama continues? Leave a comment and let us know.
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